Decent is, as Decent does.

Great storytelling will always connect, but the pathways to that connection have changed.

Decent creates, supports and invests in a network of projects that empower creative expression, build resilient communities and challenge established thinking.

Brand development studio

Lemonade Money is an award winning brand development and content production studio with roots in music and youth culture, built from a network of diverse talent with a genuine passion for storytelling.

Brands we have cofounded include Four To The Floor, Copa90 and Boiler Room, whilst we have developed or reinvented global brands for Apple Music, Spotify, VEVO and MTV.

Youth culture magazine

Four To The Floor (FTTF) is a multi-award winning, youth culture magazine series that offers the chance for a young audience to own and curate their own space on UK broadcaster Channel 4, showcasing the finest new artists in the UK and featuring amazing visuals, animation and music

In 2019, the series began building its own digital community through original content series on YouTube and Instagram, with successes such as series Grime Gran gaining national and global press coverage.

Community driven creative space

The Portico is a creative space in South East London that nurtures passionate communities driven by shared purpose.

A a not-for-profit operation, The Portico is proud to provide an arena for established and emerging artists, creators, community organisers and changemakers.

Alongside the existing community operations, the 10,000 square foot space is now being redeveloped to offer digital production capabilities such as podcasting, film shoots to sit alongside community yoga, martial arts and children’s activities.

Athletic experiences in epic places

Epikk introduces athletic experiences - high intensity week long trips for small groups, that integrate goal specific functional training, specialist performance coaches and in house recovery, set against a beautiful backdrop of some of the world’s most inspiring locations.

Our first Epikk space opens in the French Alps in spring 2020, complete with outdoor & indoor training areas, yoga & pilates platforms, sports massage, hot tub, natural spring plunge pool and access to a range of bespoke alpine activities.

Nurturing diverse new writers

Founded by producer Rachel Springett, Maia Pictures is the home for original, authored, bold voices telling authentic stories which shape the world today.

As a company we are passionate about nurturing new talent from all backgrounds to help them create their first TV series or film.

We are also committed to collaborating with more established writers and performers to ensure their vision is supported to make their most ambitious work to date.

Immersive live music experiences

Hosted at the Tate Modern, Global Roots and a host of special guests create Random Access, a collaboration with afro-electronic music producer Ekiti Sound, digital art specialists James Harford (Beej) and Sabina Covarrubias to reveal a data-generated audio visual experiment.

Live talks during the event include DADA.Art, MoCDA, Robbie Barratt, Dr Holly Rogers and Rebecca Ubuntu.

Listeners can get involved from 3pm when Global Roots hosts a live radio show from the Tate Modern previewing and contextualising Random Access with music and guests.

Enter the museum of the future

MoCDA (the Museum of Contemporary Digital Art) provides digital art education and technology to artists, collectors and art enthusiasts. We focus our efforts on creating and distributing ground-breaking research and materials.

As the go-to platform for artists, collectors and enthusiasts, we offer resources and exposure to those who want to expand their knowledge and get involved in the digital art movement.

A festival of new ideas in Brazil

In development

A community directed digital currency

In development